Enterprising Students Set up Shop on Instagram

By Natalie Ingalls, Layout & Design Editor

There is a new phenomenon making the rounds on Instagram. Whether you have made an account, bought something from an account, or just watched from the sidelines, it is clear that Instagram clothing shops are taking over.

Instead of selling on sites such as Depop or Ebay, high schoolers are creating accounts dedicated to purging their closet on Instagram. Tseten Tashi (12) saw her friends making accounts, so she created @selltens_closet.

Not every page is run by just one person though; often, students team up to profit off their clothes.

The looming cost of college as well as everyday expenses play a major role in driving the creation of these shops. “First of all, I’m broke,” said Tseten. “Also, there’s been that whole craze with Marie Kondo and mindfulness, and making sure you don’t have too many things.”

For every person making an account, there are several people willing to buy from them. “Well you see, they price their items really low, so that they can grab me and pull me in and make me spend more money than I would spend at any other store,” said Samaria Dellorso (11). “I’m scared of them.”

Marisa Haas (10), who runs @clothesgala.jm with Jade Nguyen (10), tries to get into the consumer mindset when she does her own Instagram shopping. “I know my price limit, and I can kind of guess what I would sell it for. If I would sell it for a lower price, I wouldn’t buy it.”

While many people with accounts end up selling clothes to their friends, they often find themselves being contacted by people they don’t know. Tseten had someone from Boston reach out, and Marisa has sold items to upperclassmen. “I think it unites our school,” said Chloe Rodriguez (12).

Chloe Empleo (12) agrees that closet shops can bring students together. “A lot of girls are close now, ever since they’ve bought clothes from people they’ve never talked to before.”

It appears that girls are the primary participants in the system, with many guys questioning the purpose of the trend. “If you don’t want your clothes, why would anybody want your clothes?” asked an anonymous boy.

Adam Ashley (11), who runs @adamandsoph with Sophie Weaver (11), has capitalized on being one of the only guys with an online shop. “Selling guys’ clothes doesn’t really stop a lot of females from buying, because a lot of trendy clothes have no gender attached to them or are unisex.”

In the end, sellers earn money, and buyers get clothes they like for a reasonable price. “The resurgence of thrift shops and [online stores] helps sustainable fashion,” said Tseten. “In the grand scheme of things, it’s good.”